Current employment
Harbor Freight
UX work focused on e-commerce journeys, account continuity, product discovery, and accessibility, delivered through close collaboration with product, design, development, and QA. Day-to-day work also covers smaller e-commerce improvements and landing pages.
Final interfaces were developed collaboratively. Visual design was led by the UI design team. My contributions focused on UX requirements, interaction behavior, research, accessibility where applicable, and cross-functional decisions.
Store locator redesign
- Context
- A business objective to simplify store discovery by moving away from an embedded map experience, reflecting users’ preference for native map services while improving store search and inventory visibility.
- My role
- Market research, UX requirements, interaction behavior, information architecture, accessibility, design collaboration, validation.
- Outcome
- Reduced map-related overhead, clearer store discovery, and more convenient access to store information and inventory.
Project screenshots
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PDP media viewer enhancements
- Context
- A business objective to centralize and elevate video content within the product experience to improve discovery.
- My role
- Market research, UX requirements, interaction behavior, accessibility, design collaboration, validation.
- Outcome
- Increased video engagement, clearer media organization, and improved accessibility of customer-facing video content.
Project screenshots
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Persistent authentication
- Context
- A business objective to improve continuity for returning account sessions while maintaining appropriate security boundaries.
- My role
- Market research, UX requirements, interaction behavior, authentication state mapping, design collaboration, validation.
- Outcome
- Reduced re-entry friction, improved session orientation, and greater confidence in account continuity.
Project screenshots
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Product selectors
- Context
- A business objective to help customers compare and discover products based on their individual needs.
- My role
- Market research, UX requirements, interaction behavior, accessibility, design collaboration, validation.
- Outcome
- More tailored product discovery, reduced choice overload, and broader accessibility coverage.
Project screenshots
Use the arrows or swipe horizontally to change slides. Left and right arrow keys also work when focus is inside this gallery.
